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90-9-1 principle – getting people to contribute

Dan Garcia is charged with motivating users to participate. 90-9-1 principle. 90% of users are audience, 9% of users are editors, 1% of users are creators. Creators are not representative of who the community is. Cites alertbox/participation_ Nielson research about 90% of postings come from 1% of the users. We want to reward participants for contributions. PlanetMath.org rewards participation by displaying user ratings on their home page by recent activity and all time activity. Stackoverflow.com gives badges to represent activities they are trying to model. Example badges, including: completed profile, voted 300 times. They show how many people have each bad to help indicate how valuable (rare) a given badge is. In Ensemble they have prototyped a rewards system.

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